Issue 4, 2021
Introducing New Email Templates and More Flexible Analytics
Preview: LISTSERV Maestro 10.0
Be among the first to get a preview of L-Soft's improved email communication and analytics platform. The highlights of the new LISTSERV Maestro 10.0 release, coming soon, include:
  • New email template library and improved content editor
  • Support for web fonts and hosted attachments
  • Mobile tracking and multidimensional analytics
  • Flexible privacy and data protection options
  • Improved list management and API to add subscribers

Email Tracking: How to Do It Right These Days

By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
As the EU GDPR became a "threenager" in May, email marketers and communicators around the globe continue to grapple with its requirements. It all boils down to this: If you're sending email campaigns and tracking the results, you are processing the personal data of your subscribers and need to use personal tracking with subscriber consent to be fully compliant with the GDPR.
Email Tracking Done Right

How Will Apple's New Mail Privacy Protection Impact Email Marketers?

By Kathleen Pelosi
Manager, Business Communications
Apple's announcement of the upcoming iOS 15 caught many email marketers by surprise with its introduction of a feature called "Mail Privacy Protection," or MPP, which will give users more data privacy as they interact with their email. But for email marketers who rely on specific email tracking metrics to shape their campaigns, MPP will likely necessitate a new approach to measure the true success of their email campaigns.
Mail Privacy Protection

New Video Tutorial Playlist: Tracking, Reporting and Analytics
By L-Soft Staff

Want solid metrics on how your subscribers are interacting with your mailings? LISTSERV Maestro email marketing and analytics technology helps you guide your communications and grow your subscriber base. Explore how you can benefit from in-depth reporting and analytics with these new video tutorials.
Learn LISTSERV Maestro

Why do I see strange addresses in the Daily Error Monitoring Report?
By Michael Shannon
Software Support Engineer, L-Soft

One of the most useful features of LISTSERV is the ability to handle bounces and automatically take action on subscribed addresses that generate errors. LISTSERV will also send the list owner a Daily Error Monitoring Report, which lists all the addresses that bounced and what action was taken. Sometimes, however, you'll see addresses in the DEMR that aren't subscribed to your list. Why do these appear? What can be done about them?
Email How-To Tip
How can I provide subscription incentives for my subscribers?
By Robert Graf-Waczenski
Senior Applications Programmer, L-Soft

Subscription incentives are commonly used to promote email lists and to attract new subscribers. By offering people a tangible benefit for subscribing to your email list, for example exclusive gifts or downloads that are not available to non-subscribers, you can make your list more attractive to your target audience. This tech tip shows an example of how you can provide incentives for your subscribers using the built-in welcome message.

Finding Knowledge, Support and Community in the Face of a Rare Cancer
By L-Soft Staff

There's no doubt about it, email can have a profound impact on our lives. See insights into how LISTSERV groups connect more than 4,000 subscribers, forming an online community to share information and support about Gastrointestinal Stromal Tumor.
Knowledge, Support and Community

Let's Stay Connected
Let's Stay Connected
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