Issue 2, 2016
Engage Your Subscribers on the Go with the New LISTSERV Maestro 7.0
By L-Soft Staff
Creating, managing and tracking highly targeted email marketing campaigns just got easier – even when you're on the go – with the release of LISTSERV Maestro 7.0, the brand new version of L-Soft's email marketing and analytics solution. With greatly improved support for a range of touch devices in this new version, it's a breeze to stay on top of your subscriber newsletters, announcements and other communications, from wherever you may be.

Why You Should Add Maestro to Your Existing LISTSERV Installation
By Lars Nordstrom
Sales Manager, L-Soft
Over the course of my 12 years in sales at L-Soft, I've spoken with thousands of LISTSERV customers looking to expand on their email communication capabilities. While some are just looking to simplify their newsletter creation and mailing process, many customers are also looking for ways to engage their audiences on a more personal level and for the capability to measure the impact that their emails have actually had over time.

List Owner Insights:
How NYCSLIST Became the Go-To Resource for NYC School Librarians
By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
Librarians are among the true "power users" of LISTSERV email lists. A simple query of CataList, the official catalog of LISTSERV lists, shows 588 different lists, and that only includes public lists. Librarians from schools, universities, historical venues, governments and other organizations have been using LISTSERV for decades. This feature on librarians' work with LISTSERV spotlights email list tips, experiences and insights shared by Melissa Jacobs, List Owner, NYCSLIST.

How can list owners help their subscribers with some common problems?
By Ben Parker
Chief Corporate Consultant, L-Soft

While L-Soft's technical support engineers generally devote their time helping site administrators with problems that may arise, list owners are on the frontlines when it comes to assisting their subscribers. This tech tip talks about a few common issues that subscribers often ask about and how list owners can easily help their subscribers with these questions.

LISTSERV Maestro Tech Tip
What can I do to keep LISTSERV Maestro running as smoothly as possible?
By Ben Parker
Chief Corporate Consultant, L-Soft

LISTSERV Maestro is actually quite easy to administer and keep in good working order thanks to the many readily available server usage and performance reports. This tech tip explores some of the built-in administrative tools and how they facilitate the smooth operation of the LISTSERV Maestro system with all of its components.

Stay Tuned and Join Us for a #LISTSERV30 Countdown
By L-Soft Staff
Follow us on Twitter now because starting June 1, we will count down to the 30th anniversary of LISTSERV. Each day we'll share something different, from LISTSERV milestones and trivia to email tips and best practices – maybe a few fun surprises, too. Join the many LISTSERV list owners, subscribers and supporters around the world and help make #LISTSERV30 a trending topic as we celebrate 30 years of LISTSERV.

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L-Soft international, Inc.
7550 Wisconsin Avenue, Suite 400
Bethesda, MD 20814

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Rosenlundsgatan 52, 2tr
118 63 Stockholm


+46 (0)8-50709900
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