LISTSERV at Work L-Soft
Issue 1, 2009
    In This Issue:

LISTSERV 16.0 Beta Testing to Begin
L-Soft Debuts LISTSERV Maestro 4.0
Email List Guru: Pure Pop! People
LISTSERV Choice Awards Update
Tech Tip: LISTSERV Maestro

LISTSERV at Work Editorial Note

We would like to welcome you to the redesigned LISTSERV at Work. This issue contains news about LISTSERV 16.0 and the newly released LISTSERV Maestro 4.0. It also features the inaugural Ask the Email List Guru column, which allows our subscribers to post questions and seeks to bring vision and wisdom to everyday challenges of email list communication and email marketing. Please let us know what you think. What are your favorite and least favorite features? Do you have ideas for new content areas? We welcome any feedback.


LISTSERV at Work - Quickpoll

Which email client do you prefer for personal use?

Microsoft Outlook/Outlook Express
Mozilla Thunderbird
Windows Mail/Live Mail
Windows Live Hotmail
Yahoo! Mail
Google Gmail
Apple Mail
AOL Webmail

L-Soft Seeks CGI Programmer

In 2009, L-Soft is looking to hire a highly motivated Senior CGI Programmer at the Stockholm office to be an integral member of our software development team. Your main task will be to participate in the design and development of the LISTSERV web interface (over 70,000 lines of code), supporting Windows, Unix, Mac and VMS.


Refer a Colleague

Do you have a colleague who would be interested in LISTSERV at Work? Use our referral form to let them know about this newsletter. Subscriptions are only issued through a double opt-in procedure.


Showcase Your Email List Initiatives

Would you like to see your organization's work with LISTSERV or LISTSERV Maestro featured in L-Soft's LISTSERV at Work newsletter and Website? L-Soft staff is available to develop case study profiles based on your input. You will be given the opportunity to approve the case study before publication. Or would you like to provide a quote or testimonial on your experience with L-Soft products?

Please contact for more information.

About LISTSERV at Work

LISTSERV at Work is L-Soft's customer newsletter. Published quarterly, LISTSERV at Work keeps customers and the L-Soft community up-to-date with the company's latest developments. Each newsletter contains the latest LISTSERV product and industry news, as well as opinions, guidelines and tech tips.


Contact L-Soft

L-Soft international, Inc.
8100 Corporate Drive, Suite 350
Landover, MD 20785-2231




LISTSERV 16.0 Beta Testing to Begin

By L-Soft Staff


L-Soft is ready to start LISTSERV 16.0 beta testing. The highlights of LISTSERV 16.0 include a brand new newsletter template management system, which allows customers to send HTML newsletters without expert-level HTML skills. Newsletters can be created by simply clicking on placeholders and filling in the content. Additional new features include an integrated HTML editor, message draft capabilities, new testing and content analysis features as well as UTF-8 support, which facilitates lists and sites that operate in non-English languages and rely on charsets other than ISO-8859-1.

Customers who are interested in beta testing, please contact:


L-Soft Announces Release of LISTSERV Maestro 4.0

By L-Soft Staff

LISTSERV Maestro 4.0

L-Soft announced the release of LISTSERV Maestro 4.0, bolstering email marketers' and communicators' efforts to build trust and raise conversions through the strongest permission-based email targeting and data gathering technology on the market. New features include a new tracking permission system, action tracking, demographic reporting, improved system metrics and support for external event triggers.


Ask the Email List Guru: Pure Pop! People

Q. What are the most important priorities for email list communication in 2009?

Answer by The Email List Guru

Email List Guru

Thank you for this timely and important question. While not even the Email List Guru can predict all that will emerge and evolve in the coming year – especially in the challenging economic and email environment we face – I can offer some recommendations on priorities that make sense and can help ground and center the efforts of hard-working email list communicators.

The priorities need to be rooted in three words – of wisdom, if you will:

  • Pure
  • Pop!
  • People

Yes, it's a curious combination of words but is not, in fact, a random word association. All of these terms are interconnected, so allow me to explain this in parts, yet as a whole concept.


LISTSERV Choice Awards Update

By L-Soft Staff

LISTSERV Choice Awards

Less than a month remains in the 2008-09 LISTSERV Choice Awards, and the levels of participation and enthusiasm have been strong. There is an outstanding and diverse group of 10 nominated lists. L-Soft thanks everyone who has submitted nominations and votes to date. At press time, the three lists with the highest vote totals, in alphabetical order, are ICORS, IWMF-TALK and WORLDWIDEWORDS.




Q: How can I keep statistics and do reporting on my LISTSERV list usage?

Answer by Liam Kelly
Senior Consulting Analyst, L-Soft

List owners commonly would like details on how their list usage has changed over time. Do I have more subscribers than last year, or fewer? When was the last posting for my list? What is my busiest month for list traffic? Did the flame war on my discussion list last month cause people to unsubscribe? Did adding a link on my main web page cause an increase in new subscribers? Did new spam blocking result in mass auto-deletions over the last six months?

LISTSERV's change-log feature is designed to answer exactly these sorts of questions.


Tech Tip: LISTSERV Maestro

LISTSERV Maestro Tech Tip

Q: How can I implement multiple independent groups of user accounts with one central group for send authorizations?

Answer by Ben Parker
Chief Corporate Consultant, L-Soft

The desire is to implement multiple groups of user accounts in LISTSERV Maestro so that each group represents a natural business unit or section of the university campus community. Each group is on its own to create new jobs, use templates, create drop-ins, define target groups, etc. However, default team collaboration policies and final send authorization for all user groups will rest with a central controlling group. For this example, we will use the College of Business Administration (CBA) as the business unit work group, and the Public Relations office of the marketing group as the central controlling unit.


© L-Soft 2009. All Rights Reserved.