The Communities That Email Builds

DEERHOUND-L Advances as First Finalist in LISTSERV Choice Awards – The Mailys – 2013

The life-threatening illness they face. The challenges of their profession's daily work. The dog breed they love. When it comes to connecting people around a common interest or need, nothing beats email.

"Email has been woven into our day-to-day lives for so long, and email lists give a depth to the discussions that the newer social media simply can't," said Eric Thomas, L-Soft Founder and CEO, who invented the industry-pioneering LISTSERV® email list software in 1986. "So it's no surprise that for the daily needs and wants for information, connection, support and community – personal and professional – that all of us have as human beings, we keep returning to our in-boxes."

L-Soft's LISTSERV Choice Awards – The Mailys – recognizes opt-in email lists that make a difference. Thomas notes that The Mailys nominees to date are just nine among more than 450,000 lists. Yet even from this small sampling, "We see people networking and discussing ways to do their work better, sharing tips and support as they cope with a major health issue, saving blind dogs from euthanasia, talking about their favorite authors, sports teams and cars, and grieving the loss of a pet with people who truly 'get it'."

The Mailys is open for nominations through December 2013. A series of monthly online ballots determines the five finalists eligible for the grand prize. "The September voting winner and first finalist is DEERHOUND-L – congratulations! There are eight other email lists already nominated and now only four more chances for a list to qualify as a finalist. What's your favorite email discussion list or newsletter? Get it into the running – nominate it," Thomas said.

To celebrate the 20th anniversary of L-Soft, the company behind LISTSERV email list management software, one randomly selected nominator will win a trip to Stockholm, Sweden, and meet with Thomas. The grand prize winner will also meet the inventor.

"I couldn't have imagined in 1986 all the things people would do with LISTSERV lists and the ways people would benefit from the connections and conversations. More than 25 years – and countless new social media and apps for everything – later, I am amazed on a daily basis at the singular place email has in people's lives as builder of knowledge and community."

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About L-Soft

Incorporated in 1994, L-Soft is the exclusive provider of LISTSERV® email list software, email marketing software and email list hosting services. L-Soft's opt-in email solutions are used to manage email newsletters, announcement lists, discussion groups and email communities, serving more than 100 million list subscriptions worldwide. Invented by L-Soft Founder and CEO Eric Thomas, LISTSERV launched the permission email list communication industry in 1986 and remains the gold standard.

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