Kayvu: Email Marketing Power to the People

L-Soft Pre-Releases Service Putting Professional Best Practices at Small Businesses' Fingertips

Landover, MD (November 2, 2010) – KayvuSM, L-Soft's new email marketing service pre-released today, makes it easy for small- and medium-sized businesses to realize the benefits of email marketing and ensure that they are putting opt-in email marketing best practices into every message. Developer of the industry-pioneering LISTSERV® email list software, L-Soft invented the double opt-in subscription method in 1993.

With Kayvu, L-Soft offers a complete email marketing toolkit, designed to turn beginners into professional email marketers. People with minimal technical knowledge can build and segment recipient lists for targeted permission-based mailings with Kayvu's subscriber and profile management system; create customized, eye-catching email newsletters with Kayvu's easy click-and-fill templates; personalize mailings by inserting custom content based on each subscriber's unique profiles and settings; and analyze results through Kayvu's variety of powerful reports – all within an interface that looks like an everyday email client.

In addition to providing tools for users to create customized and effective email marketing campaigns, Kayvu provides some important safeguards, including deliverability and readability testing as well as content analysis rating to ensure opt-in messages are not mistakenly flagged as spam.

While Kayvu is not yet commercially available, L-Soft is currently inviting small- and mid-sized companies, non-profits and other organizations to participate in a free trial of the Kayvu pre-release version. Feedback from participants will be used in refining and improving Kayvu before commercial release.

The feedback from current trial participants has been positive: "I needed a product that was dependable and functional and that was offered by a company that was trustworthy and reputable. I used Kayvu to send the first e-newsletter for a very important client of mine with absolutely no problems. Kayvu made the whole process incredibly user-friendly and smooth," said Connie Rice, VP of Marketing with Creative Consulting in Florida. "Now I have a very happy client, and this makes me a very happy user of Kayvu. L-Soft has once again proven that their years of experience, attention to detail, and high-quality products put them ahead of everyone else in the industry."

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About L-Soft

L-Soft, which was incorporated in 1994, is the exclusive provider of LISTSERV®-brand mailing list management software, email marketing software and email list hosting services for managing email newsletters, discussion groups and marketing campaigns. L-Soft's pioneering LISTSERV® email list management software products serve more than 100 million list subscriptions worldwide. L-Soft celebrates the 25th anniversary of LISTSERV in 2011.

L-Soft Press Contact

Susan Brown Faghani
1-301-731-0440, Ext 4

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