L-Soft Named Among 10 Best Workplaces for Gender Equality in Sweden

Swedish Survey Recognizes LISTSERV® Software Provider

Stockholm, November 23, 2009 – L-Soft – the company behind LISTSERV®, the original email list management software – is one of 10 top workplaces for gender equality and opportunities for women, according to a survey by Veckans Affärer (Swedish Business Week), a leading business journal.

"This award confirms what I have always known: IT companies do not need any kind of a 10-point program to attract and retain women. All that's needed is a simple one-point policy: always hire the best candidate. L-Soft has done this since 1994, and women have consistently held about half of the top positions throughout the company's history. People can see that this is a workplace in which they can grow, and the rest happens automatically because diversity is a core value," said Eric Thomas, L-Soft Founder and CEO, who invented the pioneering LISTSERV software in 1986.

The survey recognizes L-Soft among the top 10 employers with 200 or fewer employees. Only 10 smaller companies, including L-Soft, were named among Sweden's best workplaces. The comprehensive survey by Veckans Affärer maps 49 different parameters of workplace gender equality. Factors such as gender distribution of managers, employment status, parental leave and equality policies were analyzed.

L-Soft is an international company and works with both small and large customers in nearly every industry worldwide. L-Soft has offices in Landover, Maryland (near Washington, DC); London, UK; Stockholm, Sweden; and Erlangen, Germany.

"Diversity provides flexibility, creativity and ability to solve problems in many ways. This is a competitive advantage when working with customers and business associates worldwide," Thomas added.

To read more about the survey by Veckans Affärer, visit (in Swedish):

About L-Soft

L-Soft, which was incorporated in 1994, is the exclusive provider of LISTSERV-brand mailing list management software, email marketing software and email list hosting services for managing email newsletters, discussion groups and marketing campaigns. L-Soft's pioneering LISTSERV® email list management software products serve more than 100 million list subscriptions. L-Soft celebrates its 15th anniversary in 2009.

L-Soft UK Press Contact

Outi Tuomaala
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