L-Soft Opens Global Email List Competition for Nominations

Public Voting Launched in Fourth Year of LISTSERV Choice Awards

London, October 1, 2008 – With email list technology in everyday use worldwide, L-Soft – the company behind LISTSERV®, the original email list software – announced today that nominations are open in the fourth year of its unique global awards program honoring excellence in opt-in email communication.

"The nominated email lists continue to demonstrate what a tremendous difference online group communication can make," said Eric Thomas, L-Soft Founder and CEO.

The LISTSERV Choice Awards program began in 2004 to celebrate L-Soft's 10th anniversary. L-Soft's trademarked email list software, LISTSERV®, created by Eric Thomas in 1986, is used widely around the world, powering email newsletters, discussion communities and email marketing campaigns, to name a few. This year's program is different from previous years' in that everyone can vote on the nominated lists to help determine the three finalists, from which L-Soft will select one grand prize winner.

"Previous LISTSERV Choice Awards winners and nominees have helped solve crimes, build knowledge for breastfeeding educators and new mothers, and put critical research and treatment opportunities into the hands of cancer patients," Thomas added.

Email lists are among the earliest social web media, uniting networks of people around common interests, concerns and facilitating knowledge transfer for two decades. Still going strong, many email lists have evolved into long-lasting, active communities that fill a unique niche.

The nomination period for the LISTSERV Choice Awards runs from October 1, 2008, to April 1, 2009. All types of LISTSERV email lists and LISTSERV Maestro email marketing campaigns may be nominated, and all email list enthusiasts are welcome to participate and vote for the finalists. L-Soft will award the grand prize to the email list that brings the most positive results for their organisation and list members and demonstrates exemplary usage of email list technology.

Read more, nominate and vote here:

Stay up-to-date on the LISTSERV Choice Awards and vote tabulations via L-Soft's newsletter:

Also see the LISTSERV Facebook page for updates:

About L-Soft

L-Soft, which was incorporated in 1994, is the only provider of LISTSERV® brand email list and opt-in email marketing software and hosting services for managing email newsletters, discussion groups and marketing campaigns. L-Soft's products serve more than 100 million list subscriptions. L-Soft celebrates the 15th anniversary of double opt-in support, first introduced in its pioneering LISTSERV email list management software.

L-Soft UK Press Contact

Outi Tuomaala
+44 (0)203-7555117 or +46-8-50709911

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