American Psychological Association Practice Organization's PracticeUpdate Email Newsletter Wins LISTSERV® Newsletter Award

L-Soft's Award Program – the Only Global Recognition for Email List Excellence – Honors Newsletter for Practicing Psychologists

Bethesda, MD (November 21, 2005) – The PracticeUpdate email newsletter – designed to provide information and tools to help psychologists grow their practice, acquire new knowledge, reach out to their community, connect with colleagues and participate in meaningful advocacy activities on behalf of psychology – has won the LISTSERV Newsletter Award in this year's LISTSERV Choice Awards program.

The newsletter began in January 2004 and is emailed every three weeks by the American Psychological Association Practice Organization (APAPO) to 60,000 licensed psychologists and psychology graduate students who are preparing for practice. PracticeUpdate offers resources and tools tailored specifically to help members of the professional psychology practice community to manage, build, market and diversify their practices, understand the effect of laws and regulations on psychology practice and keep current on important legislative developments and other relevant news.

In 2005, APAPO used the PracticeUpdate newsletter as one vehicle for notifying its members about a managed-care class-action lawsuit settlement, instructing members how to submit claims to receive payment from the settlement fund. More than 4,000 psychologists received almost $2.2 million from the settlement.

"We are pleased that L-Soft has chosen to honor the PracticeUpdate electronic newsletter with this award," said APA Executive Director for Professional Practice Russ Newman, PhD, JD. "It is valuable to have an electronic mechanism for providing timely information to our members."

The newsletter generally includes an average of five original articles and is laid out in HTML format, with photos, links and article summaries designed to attract readers' attention and facilitate skimming to allow busy psychologists to easily and quickly access the content that most meets their needs.

"The PracticeUpdate newsletter features high-quality, recipient-focused content packaged in a well-designed and easy-to-use format, resulting in a targeted and highly effective email newsletter. PracticeUpdate is an excellent example of the ways email newsletters can help large associations provide important and current information to their constituencies and strengthen connections between associations and their members in the process," said Eric Thomas, L-Soft founder and CEO and inventor of LISTSERV, the product that launched the email list management industry in 1986.

The LISTSERV Newsletter Award is the second to be announced in this year's LISTSERV Choice Awards competition, the only worldwide recognition program for outstanding email list communication. Originally launched in 2004 to celebrate L-Soft's 10th anniversary, the LISTSERV Choice Awards program for 2005-2006 features four nomination categories: Discussion, Newsletter, Announcement and Innovation.

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About L-Soft

L-Soft, which was incorporated in 1994, offers email list and opt-in email marketing software and outsourcing services for managing email newsletters, discussion groups and marketing campaigns. Recognized in 2004 as one of Maryland's top 50 fastest growing technology companies by Deloitte & Touche, L-Soft's products deliver about 30 million messages a day to more than 110 million list subscriptions.

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