ASAE Chooses LISTSERV®, the Industry Standard for E-Mail List Management, as Member Benefit

Bethesda, MD (May 26, 2004) – The American Society of Association Executives (ASAE) has endorsed L-Soft's e-mail list solutions as a new sponsored member benefit. ASAE members can now effectively manage their discussion groups with LISTSERV®, which is the de facto standard for e-mail list management software and outsourcing.

"E-mail lists provide associations with a cost-effective way to keep in touch with members," said Dixie Arthur, Executive Vice President and COO, ASAE Services, Inc. "LISTSERV has a longstanding record of dependability and results. We would not recommend anything less, and are pleased to offer special discounts to ASAE members for this new service."

L-Soft's solutions range from high-performance software to custom hosting services and are designed to meet both small and large-scale e-mail list management needs. The company's products and services offer associations the option to license the software for managing the lists on their own servers or to host their lists on L-Soft's servers. Some associations that L-Soft currently services include the American Bar Association, the Association of Cancer Online Resources, the American Bankers Association, the American Association of Colleges, the International Card Manufacturers Association, and the American Management Association.

About L-Soft

L-Soft, which was incorporated in 1994, offers e-mail list and opt-in e-mail marketing software and outsourcing services for managing e-mail newsletters, discussion groups, and marketing campaigns. Recognized in 2003 as Maryland's 37th fastest growing technology company by Deloitte & Touche, L-Soft's products deliver about 30 million messages a day to more than 130 million list subscriptions. The company serves approximately 3,000 clients worldwide, including Microsoft, Dell, The New York Times, AOL-Time Warner/CNN, Dow Jones/The Wall Street Journal, The United Nations, The U.S. Senate and Harvard University.

The L-Soft LISTSERV program is managed by ASAE's sponsored-program partner, CommPartners LLC. This program complements ASAE's other popular technology programs, including audio and Web conferencing services; broadcast e-marketing, online survey, and fax services; electronic newsletter design services; and distance learning tools.

L-Soft Press Contact

Susan Brown Faghani
1-301-731-0440, Ext 4

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