L-Soft Lifts Barriers to Precision Email Marketing

New version of LISTSERV Maestro lets marketers focus on targeting the right audience

London, September 3, 2003 – L-Soft, a leading email software vendor, announced today the release of LISTSERV® Maestro 1.2, a new version of its email marketing software that guides marketers through each step of campaign development, including message creation, response tracking and reporting. The main new features are direct connection to existing customer databases and predefined recipient target groups.

Unlike other products, LISTSERV Maestro is now capable of integrating with an organisation's existing databases. In addition, the new version simplifies target group selection by allowing database administrators to predefine database queries. Marketers can then easily choose a desired target list of recipients from a drop-down menu, a checkbox or a text input box without any SQL or database system knowledge.

"The new version of LISTSERV Maestro makes it easier for companies to take full advantage of their existing customer databases, target precisely and create relevant, customized content," said Eric Thomas, L-Soft Founder and CEO.

Centaur Communications, one of the UK's largest independent business publishing and information companies, uses LISTSERV Maestro for email marketing, newsletters and job alerts at respected portals such as TheLawyer.com and E4engineering.

"LISTSERV Maestro gives us the ability to manage a wide variety of email communications across the Centaur Communications Group, and deliver customized content where and when it can be of maximum benefit to our customers," adds Graham MacFadyen, Circulation Online Marketing Manager at Centaur Communications.

LISTSERV Maestro can integrate with all major databases, including Oracle, DB2, SQL Server and MySQL. LISTSERV Maestro 1.2 also comes with the added benefit of F-Secure Anti-Virus protection, which protects customers from harmful viruses.

New LISTSERV Maestro 1.2 features include:

  • Target Groups: allows for easy creation of database-driven targeted lists of recipients, where email marketers can select groups based on any number of criteria
  • Just-in-time Recipients: the recipient list is extracted at the time of delivery, ensuring that the most up-to-date recipient list is always used
  • More Detailed Bounce Reporting: bounces are reported in separate categories according to specific bounce causes
  • Form-Submit Tracking: tracks the submission of HTML forms within emails
  • Better Support for AOL Rich Text: provides opportunity to preview and send AOL formats

About L-Soft

L-Soft specialises in the development of products and services for professional email communication management. Since 1994, L-Soft has pioneered the email communication industry with LISTSERV®, the premier software for email list management. L-Soft's technology is tailored for commercial usage, offering outstanding performance, reliability and scalability. With offices in the UK, U.S., Germany and Sweden, the company serves over 3,000 customers across the globe including AOL, British Council, BSkyB, Centaur Communications, CNN, easyJet, Hewlett Packard, IBM, Microsoft and Procter & Gamble.

L-Soft UK Press Contact

Outi Tuomaala
+44 (0)203-7555117 or +46-8-50709911

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