L-Soft Opens Doors to Responsible E-Mail Marketers

Inexpensive e-mail marketing service is now available for building customer relationships

Bethesda, MD (October 24, 2002) – L-Soft announced today that its LISTSERV® Maestro e-mail marketing software is now available on an outsourced platform. This new offering allows customers to quickly and efficiently initiate their e-mail marketing operations without hardware, software or personnel investments. Since L-Soft also offers licensed solutions, customers have the freedom to later move e-mail operations to in-house servers with no changes in the interface.

"By offering customers the convenience of an outsourced version of LISTSERV Maestro, we've opened doors to companies that may have not had the opportunity to invest in a larger e-mail marketing software product," said Eric Thomas, L-Soft CEO. "The LISTSERV Maestro hosting service is an ideal solution for customers who are ready to dip their toes into the e-mail marketing water."

With more than six years of experience providing hosting solutions to companies such as AT&T, Microsoft and CNN, L-Soft offers clients reliability and security through the use of redundant hardware and regularly updated anti-virus protection. L-Soft handles the delivery of 6 million daily messages for more than 400 customers.

InterImage, a customer that is already using the LISTSERV Maestro hosting service, was hired by the United States Department of Commerce's Minority Business Development Agency to market its Minority Enterprise Development Week event. InterImage used the service to schedule and execute the delivery of a series of e-mail messages, designed to increase awareness and boost attendance for the event, to 137,000 opt-in recipients. InterImage's first mailing netted an open-up rate of 86 percent and increased traffic on the government agency's Web site to 45,000 unique visitors - up from 233 the previous day.

"By focusing on our core competency of development and marketing and letting L-Soft focus on its core competency of executing e-mail campaigns of a very large scale, we could deliver a value to the Department of Commerce that was unmatched," said Leslie Steele, InterImage CEO. "We chose L-Soft's LISTSERV Maestro hosting service because of its competitive feature sets, ease of use, scalability and price points. The solution required minimal training. In fact, we were up and going within an hour."

Benefits of the LISTSERV Maestro hosting service include 24-hour direct access over the Internet to an easy-to-use Web interface that guides marketers through each step of campaign development. These steps include message creation, response tracking, and reporting for further analysis.

Approximate pricing for a small company sending 20,000 personalized messages a month with the LISTSERV Maestro hosting service would be $300 per month in delivery charges plus an additional one-time setup fee of $1,000. A larger company sending 200,000 messages a month would be charged a one-time setup fee of $1,000 and $3,000 per month in delivery charges.

About L-Soft

L-Soft develops and sells software and outsourcing services for managing e-mail newsletters, discussion groups and marketing campaigns. Founded in 1994, L-Soft has been instrumental in the proliferation of e-mail marketing due to the popularity of its flagship software, LISTSERV. Since then, L-Soft has expanded its portfolio of products and services to include e-mail delivery, outsourcing and consulting services.

Recognized in 2001 as Maryland's 23rd fastest-growing technology company by Deloitte & Touche, L-Soft offers products that deliver more than 35 million messages a day to about 140 million list subscriptions. With offices in the U.S. and Europe, the company serves more than 2,500 customers across the globe including AOL, British Airways, Microsoft, The Wall Street Journal, Bell Canada and Lifetime TV.

About InterImage

Since 1996, Arlington, VA-based InterImage has provided custom database and software applications to commercial, federal and municipal clients. With a certified, industry-leading approach to software development and project management, InterImage delivers solutions that solve critical business problems effectively and affordably every time.

L-Soft Press Contact

Susan Brown Faghani
1-301-731-0440, Ext 4

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