L-Soft Lifts Barriers to Adoption of Email Marketing

Hosted online marketing service enables marketers to initiate campaigns quickly without IT support

London, October 24, 2002 – L-Soft announced today that its email marketing software, LISTSERV® Maestro, is now available on an outsourced platform. Although surveys have shown that many marketers are still experimenting with email marketing tools, L-Soft believe that a reliance on IT support and the requirement to invest in software is preventing interested marketers from getting involved. With many e-marketers looking to try online marketing, the new LISTSERV Maestro hosting services enable companies that are planning to implement an email marketing initiative, to do so in as little as one day on a one-off or regular basis.

"By offering customers the convenience of an outsourced version of LISTSERV Maestro, we've opened doors to companies that may not have had the opportunity to invest in an email marketing software product," said Eric Thomas, L-Soft CEO. "LISTSERV Maestro is an ideal solution for customers who are ready to dip their toes into the email marketing water."

With more than six years of experience providing hosting services to companies such as AT&T, Microsoft and CNN, L-Soft offers clients reliability and security through the use of redundant hardware and regularly updated anti-virus protection. L-Soft also offers licensed solutions, so customers have the flexibility to move e-mail operations to their in-house servers with minimal interruptions or changes in the interface.

LISTSERV Maestro hosting service provides 24-hour direct access over the Internet to an easy-to-use Web interface that guides marketers through each step of campaign development. These steps include message creation, response tracking, and reporting for further analysis. The new hosting service is available at a variety of service levels to suit every customer's needs. Training and support are included as standard.

About L-Soft

L-Soft specialises in the development of products and services for professional email communication management. Since 1994, L-Soft has pioneered the email communication industry with LISTSERV®, the premier software for email list management. L-Soft's technology is tailored for commercial usage, offering outstanding performance, reliability and scalability. Originally launched in 1986, LISTSERV® software celebrated its 15th anniversary last year. With offices in the US and Europe, the company serves over 2,500 customers across the globe including AOL, British Airways, Microsoft, BT, HP and IBM.

L-Soft UK Press Contact

Outi Tuomaala
+44 (0)203-7555117 or +46-8-50709911

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