L-Soft Acquires E-Mail Tracking Technology

Acquisition strengthens solution platform of e-mail list manager

Landover, MD (July 11, 2001) – E-mail communication management firm L-Soft announced that it has acquired substantial assets from Maila Nordic AB, a Swedish marketing communication company. The transaction includes e-mail tracking technology, the Maila Tracker software, and the company's development center in Erlangen, Germany.

"This acquisition will make it possible for our clients to measure the success of their e-mail marketing campaigns and learn more about their customers' interests," said L-Soft founder and CEO Eric Thomas. "The system can track the number of opened e-mail messages, along with click-through rates and resulting actions, such as purchases or registrations to online services. Gaining such intelligence in real time while a campaign is still in progress enables clients to analyze strengths and weaknesses and make adjustments in a much more cost-effective manner."

L-Soft plans to further enhance Maila Tracker and will release it as a fully integrated add-on to its LISTSERV® e-mail list manager. Originally engineered to work with L-Soft's high-performance LSMTP® mail engine, the acquired tracking software will be able to handle high-volume campaigns effortlessly. The first software release is scheduled for the end of the year, but tracking services will be available to ListPlex® hosting service customers this fall.

"Although often overlooked by marketers, e-mail is one of the most powerful relationship-building tools in the marketing arsenal," says Magnus Billgren, CEO and co-founder of Maila Nordic. "We have decided to focus on methodology rather than technology, and will continue to service our clients through a close cooperation with L-Soft."

LISTSERV software, L-Soft's flagship product, manages e-mail lists and facilitates the production of personalized direct e-mail marketing campaigns. Working together, LISTSERV and LSMTP perform electronic "Mail-Merging" by substituting variable values that are extracted from a database inside an e-mail message template. The result is a platform that permits the creation of highly targeted and personalized e-mail messages, capable of delivering more than 1 million messages in one hour from a single server. The present acquisition of assets assures that L-Soft will offer a comprehensive solution to LISTSERV clients conducting direct e-mail marketing campaigns.

Currently, LISTSERV manages the delivery of 30 million messages on an average weekday to the 100 million subscriptions of more than 165,000 LISTSERV lists worldwide. L-Soft services more than 2,500 customers worldwide, including Microsoft, IBM, British Airways and AOL.

About L-Soft

L-Soft specializes in the development of products and services for professional e-mail communication management. Since 1994, L-Soft has pioneered the e-mail communication industry with LISTSERV®, the premier software for e-mail list management. L-Soft's technology is tailored for commercial usage, offering outstanding performance, reliability and scalability. In 2000, L-Soft was recognized as the 17th fastest growing tech company in the state of Maryland by professional services firm Deloitte & Touche, growing at a rate of 639 percent over the previous five years. Originally launched in 1986, LISTSERV software will celebrate its 15th anniversary this year.

About Maila Nordic

Maila Nordic is one of Sweden's leading e-mail marketing consulting companies. Today, Maila Nordic services approximately 40 companies such as Siemens, Adobe, and Oracle to create and enrich customer relations with one-to-one e-mail communication. Maila Nordic's partners include international advertising agencies such as Ogilvy and Fastbridge.

L-Soft Press Contact

Susan Brown Faghani
1-301-731-0440, Ext 4

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