L-Soft to Demonstrate E-mail Marketing Solutions at the DMA 84th Annual Conference & Exhibition

LISTSERV® developer to announce new feature to its flagship product

Bethesda, MD (October 24, 2001) – L-Soft, creators of the original LISTSERV® e-mail list manager, announced plans to exhibit at The Direct Marketing Association's 84th Annual Conference & Exhibition held October 28-31, 2001. L-Soft will display its software and outsourcing solutions that facilitate the execution of personalized e-mail marketing campaigns to more than 2,500 customers including AOL, Bell Canada and British Airways.

L-Soft's expert team of technicians will be present at Booth #2140 at McCormick Place in Chicago, IL. L-Soft Vice President of Marketing, Gabriela Linares, will be in attendance and is available for press interviews during the event.

L-Soft's will showcase the following technologies:

  • LISTSERV®, L-Soft's mailing list program designed for managing e-mail lists, including discussion groups and newsletters. LISTSERV is available on VM, OpenVMS, multiple Windows operating systems, and various unix platforms including AIX and Linux.
  • LSMTP®, L-Soft's lightning-fast e-mail delivery solution that enables a single server to deliver more than one million messages per hour.
  • ListPlex®, L-Soft's high-end hosting service, allowing customers to outsource their e-mail lists or personalized e-mail services under a virtual domain name for seamless integration with the rest of their Internet presence.

In addition, L-Soft will announce on October 29 that it has entered into a strategic partnership with a leading security software provider. The new offering is unique to the e-mail list industry and will fortify LISTSERV's standing as the dominant list management tool in use today.

About L-Soft

L-Soft develops and sells software and outsourcing services for managing and delivering e-mail marketing campaigns. Founded in 1994, L-Soft pioneered the e-mail marketing industry with its flagship product LISTSERV®, the first and most widely used software for e-mail list management. Since then, L-Soft has expanded its portfolio of products and services to include e-mail delivery, outsourcing and consulting services.

Recognized in 2000 as Maryland's 17th fastest-growing technology company by Deloitte & Touche, L-Soft delivers more than 30 million messages a day to more than 100 million list subscriptions. With offices in the U.S. and Europe, the company serves more than 2,500 customers across the globe including AOL, British Airways, Microsoft, The Wall Street Journal, The United States Senate and the United Nations.

L-Soft Press Contact

Susan Brown Faghani
1-301-731-0440, Ext 4

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