L-Soft Strengthens Position Within Internet Marketing Community at @d:Tech

Pioneering e-mail marketing provider to be featured prominently on popular Internet radio show, "Marketing with Ray"

Landover, MD (April 19, 2001) – L-Soft, developer of LISTSERV® software, announced plans to exhibit at the 6th annual @d:Tech Conference, in Los Angeles held May 2-4. "Our participation at @d:Tech is an opportunity to reinforce our position as a solid solution provider within the Internet marketing community," says L-Soft Vice President of Marketing, Gabriela Linares.

L-Soft is also pleased to announce that Ray Jutkins, marketing consultant and host of INB Radio's "Marketing with Ray" program, will webcast LIVE from the L-Soft Booth #1112 on the @d:Tech floor in the Los Angeles Convention Center. Ray, involved with direct marketing for nearly 40 years, offers his listeners unique insight into the marketing world on the INB Internet Radio Network. Approximately 600,000 people per month listen to the network. Ray will broadcast all three days of the conference, talking with attendees, corporate clients, speakers and other exhibitors.

L-Soft will showcase its flexible and scalable software and outsourcing solutions that facilitate the execution of personalized e-mail marketing campaigns. Seth Godin, author of Permission Marketing and Unleashing the Ideavirus, says that the e-mail marketing industry owes much of its success to L-Soft. "Without LISTSERV," Godin states, "e-mail marketing never would have gotten off the ground." LISTSERV was first released in 1986 and is recognized for its performance and time-tested robustness. "@d:Tech attendees can see first-hand why LISTSERV is the de facto standard e-mail list manager," says Ms. Linares, who will be present at the show and available for interview.

L-Soft welcomes attendees to its booth during the radio broadcast. While there, attendees will have the opportunity to review case studies of British Airways and Harris Interactive, organizations that have benefited from L-Soft solutions. Those visiting the booth will have the chance to win free licenses of L-Soft's flagship product, LISTSERV software, and may enter a drawing for a portable MP3 player.

L-Soft will showcase the following technologies:

  • LISTSERV® software is designed for managing e-mail lists and personalized direct e-mail marketing campaigns. It is recognized for its flexibility, scalability, performance and time-tested robustness.
  • LSMTP® is L-Soft's e-mail delivery software that distributes messages at lightning-fast speed. Clients with large e-mail workloads will appreciate LSMTP's performance, as well as its ability to operate on mainstream personal computers.
  • ListPlex®, L-Soft's high-end hosting service allows customers to outsource their e-mail lists or personalized e-mail services under a virtual domain name for seamless integration with the rest of their Internet presence.

About L-Soft

L-Soft specializes in the development of services for professional e-mail communication management. Since 1994, L-Soft has been the pioneer of the e-mail communication industry with LISTSERV®, the premier software for e-mail list management. L-Soft's technology is tailored for commercial usage, offering outstanding performance, reliability, and scalability. Having serviced over 2000 customers, L-Soft's comprehensive outsourcing services and software applications facilitate the administration of e-mail lists, newsletters, and discussion groups. Launched in 1986, LISTSERV delivers 30 million messages on an average weekday to the 100 million subscriptions of over 160,000 LISTSERV lists worldwide.

About INB Radio and Marketing With Ray

INB Radio provides live simulcasting, netcasting and Internet radio production services to a worldwide audience. Ray Jutkins, host of Marketing With Ray, is heard weekly and covers a number of marketing-related topics. Ray is the 1999-2000 winner of the Arizona Direct Marketing Association's Lifetime Achievement Award.

For more information, visit www.inbradio.com or contact INB via e-mail at: info@inbradio.com. To listen to Ray's program, please visit www.inbradio.com/marketingwithray, and click on the Listen link.

L-Soft Press Contact

Susan Brown Faghani
1-301-731-0440, Ext 4

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