L-Soft, Top Tech Innovator, to Exhibit at Spring Internet World

E-Mail Marketing Solutions Take the Spotlight in Los Angeles

Landover, MD (April 3, 2000) – L-Soft, purveyors of the original LISTSERV® software, have announced their plans to exhibit at the acclaimed Spring Internet World being held in Los Angeles, California, this April 3-7, 2000. The international company will be showcasing its popular software and outsourcing solutions that facilitate the execution of personalized direct e-mail marketing campaigns and e-mail discussion groups. With over 14 years of experience, L-Soft remains the leading supplier of e-mail list solutions, serving companies such as IBM, Microsoft, AOL, Intel, Compaq, and many more.

Visitors to the booth are welcome to view case studies of how other companies have benefited from L-Soft's wide array of list solutions. Additionally, they may request a personal demonstration of how to use these solutions to their advantage. There will be free giveaways and contests to win software and list hosting services. L-Soft plans to sponsor a coffee break on April 6 at 12:45 pm before the keynote speech by John Sidgmore, Vice Chairman of MCI WorldCom and Chairman of UUNET.

L-Soft has also chosen to donate $25,000 worth of ListPlex® hosting services to be auctioned for charity at the Computer Hope Benefit on April 6. L-Soft's ListPlex e-mail list hosting solution makes it easy to create e-mail discussion groups, announcement lists, and direct e-mail marketing campaigns. Lists are hosted under a virtual domain name, and are powered by LISTSERV, the original e-mail list management software, and LSMTP®, the fastest e-mail delivery software on the Internet.

The technology on display will include:

LISTSERV® mailing list management software:

Introduced in 1986, LISTSERV was the first mailing list manager and quickly defined the de facto standard for the administration of electronic mailing lists. Its flexibility, time-tested performance and fabled robustness have made it the product of choice for high-visibility, high-volume mailing lists – and for just about any other type of list too. Noteworthy features introduced in the recent version of LISTSERV 1.8d include:

  • Database Integration facility for the creation of spontaneous lists and Mail-Merge operations
  • Mail-Merge support for the creation of personalized messages
  • Enhanced customizable Web Interface for List and Site Administration

Available for 10 brands of Unix, OpenVMS, VM, Windows NT, and Windows 95/98, LISTSERV delivers 30 million messages on an average weekday to the subscribers of over 150,000 public LISTSERV lists around the world.

LSMTP® e-mail delivery software:

Introduced in 1996, LSMTP made headlines by delivering an incredible 100,000 messages per hour on a $5,0000 PC (real workload - not artificial "lab traffic"). Nowadays, a $2,500 Pentium II system will deliver 300,000 - 400,000 messages per hour, while a small AlphaServer can handle 1 million hourly deliveries. New features introduced in the recent version of LSMTP 1.1b include:

  • Mail-Merge support for the creation of personalized messages
  • Message delivery API allows for the delivery of messages in files for automated processing
  • Improved accounting records and additional performance improvements

LSMTP is available for Windows NT and OpenVMS.

ListPlex® e-mail list hosting service:

ListPlex provides customers with access to L-Soft's expertise and technology without hardware, software, or personnel investments. With over 9 million daily deliveries, L-Soft's ListPlex outsourcing services are by far the most popular and scalable on the Internet. Furthermore, ListPlex allows customers to outsource their services under a virtual domain name for seamless integration with the rest of their Internet presence. Designed for maximum flexibility, customers are able to remotely integrate the operation of their e-mail lists with the rest of their in-house servers. Anything that is possible at a customer's traditional in-house system can be implemented with a ListPlex service.

About L-Soft

With over 13 years of experience in this industry, L-Soft is the premier provider of e-mail list solutions used on the Internet and private intranets. Meeting the growing demand for scalable e-mail communication solutions, L-Soft's innovative, Web-enabled technology offers an extensive portfolio of products and services for non-technical and expert users alike. Solutions range from high-performance software to custom list hosting services, providing large to small-scale alternatives for e-mail newsletters, discussion groups, or direct e-mail marketing campaigns. Launched in 1986, LISTSERV® delivers 30 million messages on an average weekday to the subscribers of over 150,000 public LISTSERV lists worldwide.

L-Soft's clients include IBM, AOL, Intel, Microsoft, ZDNET, Compaq, AT&T, Netscape, MCI, Lucent Technologies, Charles Schwaab, Citicorp, Legg Mason, Nokia, Campbell's Soup, United Nations, Sprint, Tribune Company, Wall Street Journal, Washington Post, The New York Times, IDG, CNN, USA Today, National Geographic, Lifetime Television, Johnson & Johnson, Time Warner, women.com, MCA Records, CBS News, and the majority of U.S. government departments and international universities.

LISTSERV is a registered trademark licensed to L-Soft international, Inc.

See Guidelines for Proper Usage of the LISTSERV Trademark for more details.

All other trademarks, both marked and unmarked, are the property of their respective owners.