L-Soft to Demonstrate E-Mail Management Solutions at DMA net.marketing FALL Conference & Expo

Leading software provider offers comprehensive portfolio of e-mail solutions

Landover, MD (August 28, 2000) – L-Soft, creators of the original LISTSERV® technology, announced plans to exhibit at The Direct Marketing Association's net.marketing FALL conference & exposition held September 24-26. The DMA event will showcase the cutting-edge technology that is revolutionizing the marketing world. L-Soft will display its software and outsourcing solutions that facilitate the execution of personalized e-mail marketing campaigns and discussion groups. L-Soft's flexible and scalable solutions provide organizations with an effective means of distributing useful, relevant, and up-to-date information to large numbers of customers.

L-Soft's expert team of technicians will be present at Booth #139 in the Hynes Convention Center at the Sheraton Boston Hotel, Boston, Massachusetts. Those visiting the L-Soft booth will have the opportunity to win free licenses of their flagship product, LISTSERV software, and may enter a drawing for a Sony MP3 Music Clip.

L-Soft welcomes attendees to review case studies of British Airways and Harris Interactive, customers who identified a need for improved customer communication and have since benefited from L-Soft solutions.

Over seventy-five Massachusetts-based organizations currently use L-Soft solutions, including The Massachusetts Institute of Technology, Harvard University, Lycos, The Boston Globe, Merriam-Webster, and Massachusetts Financial Services.

L-Soft Vice President of Marketing, Gabriela Linares, will be in attendance, and is available for interview during the three-day event.

L-Soft will showcase the following technologies:

  • LISTSERV® software is designed for managing e-mail lists and personalized direct e-mail marketing campaigns. It is recognized for its flexibility, scalability, performance, and time-tested robustness
  • LSMTP® is L-Soft's e-mail delivery software that distributes messages at lightning fast speed. Clients with large e-mail workloads will appreciate LSMTP's performance, as well as its ability to operate on mainstream personal computers.
  • ListPlex®, L-Soft's high-end hosting service allows customers to outsource their e-mail lists or personalized e-mail services under a virtual domain name for seamless integration with the rest of their Internet presence.

About L-Soft

With over 14 years of experience, L-Soft is the innovator of e-mail list technology for the management of electronic newsletters, discussion groups and personalized e-mail marketing messages. L-Soft's scalable solutions provide over 1,500 organizations worldwide with an effective means of distributing useful, relevant, and up-to-date information to large numbers of customers, employees, and interest groups via e-mail. Solutions range from high-performance software to custom list hosting services, providing a scope of alternatives for small to large-size businesses. Launched in 1986, LISTSERV delivers 30 million messages on an average weekday to the 100 million subscriptions of over 160,000 public LISTSERV lists worldwide.

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