selects LISTSERV® software to power their 350 e-mail newsletters

Washington, DC (December 3, 1998) – In search of a scalable and flexible electronic mailing list solution,, the Internet guide network, has selected LISTSERV® software for the administration of their 350+ e-mail newsletters. The growing popularity of's newsletters led them to upgrade their former mail system to a solution that can reliably handle greater e-mail workloads as well as numerous topic-specific newsletters. After evaluating several solutions, selected LISTSERV software as the best option for its ability to easily manage their expanding mailing list requirements.

Recently ranked by Media Metrix as the #8 site for News/Information/Entertainment and by RelevantKnowledge as the 28th most popular property on the Web, has deployed an extensive newsletter program to provide customized information conveniently delivered directly to subscribers' in-boxes. newsletters highlight the depth, breadth and quality of content produced by its 500 professional Internet Guides around the world, each of whom is a specialist in a single topic area.'s newsletters include CyberWeek and Healthweek as well as daily and weekly newsletters highlighting the best of what's available at, plus the more than 350 topic-specific newsletters published by individual Mining Co. Guides.

" newsletters serve as a strong marketing tool, keeping our users in touch with the ever-changing content on our sites, bringing them back for more information as well as activities such as message boards and chat." says Eric Bingham,'s Vice President of Business Operations. "Our rapid growth required an e-mail newsletter system capable of providing reliable, high volume service in a timely manner. We evaluated several solutions and were impressed with the overall flexibility and performance of LISTSERV."

"We are certain that LISTSERV will provide with the performance and reliability that they need," says Gabriela Linares, Vice President of Marketing, L-Soft international. "We have extensive experience with handling the largest lists on the Internet including ZDNET's Anchordesk that has approximately 1.5 million subscribers and C|NET's lists, just to name a few customers."

Originally introduced in 1986, LISTSERV® was the first mailing list management software system and defined the de facto standard for the administration of electronic mailing lists. Thanks to a powerful customisable Web interface, LISTSERV software makes it easy to control and organise electronic mailing lists on your corporate network or on the Internet. Its flexibility, performance and reliability have made it the product of choice for high-visibility, high-volume lists – and for just about any other type of list too. LISTSERV software is developed and licensed by L-Soft international, Inc., and is available for unix, Windows NT, Windows 95/98, OpenVMS, VM.

About L-Soft

L-Soft international, Inc., is the premier provider of electronic mailing list and mail delivery solutions used on the Internet and intranets. With a growing demand for scalable e-mail communication solutions, L-Soft's innovative, Web-enabled technology offers an extensive portfolio of products and services for non-technical and expert users alike. Solutions range from high-performance software to custom list hosting services, providing large to small-scale alternatives for e-mail newsletters, discussion groups, or "mail merge" (targeted, customised messages prepared with the help of a database back-end). Launched in 1986, LISTSERV® delivers 30 million messages on an average weekday to the subscribers of over 120,000 LISTSERV lists worldwide.

Among L-Soft's clients are IBM, AOL, Intel, Microsoft, ZDNET, Compaq, AT&T, Netscape, MCI, Lucent Technologies, Charles Schwaab, CNET, Citicorp, Legg Mason, Dow Jones, NASA, United Nations, Sprint, Tribune Company, Wall Street Journal, Washington Post, The New York Times, IDG, CNN, USA Today, National Geographic, Lifetime Television, Disney Publishing, Time Warner, Women's Wire, Mecklermedia, MCA Records, Universal Studios, the majority of U.S. government departments and international universities.

About is an extensive network of 500 branded Web hubs offering expert guidance on more than 12,000 topics. The topic-specific hubs that make up are run by hundreds of company-trained professional Internet guides in 20 countries. Mining Co. Guides offer business and home users the world's largest collection of hand-picked links and Web site reviews, original feature articles and hundreds of topic-specific chat rooms, bulletin boards, newsletters and more. maintains strategic relationships with companies including AT&T WorldNet, BellSouth, CBS SportsLine, EarthLink, LookSmart, Microsoft, Netcom, Netscape, and PointCast. is a division of General Internet Inc., a privately held Internet service development company based in New York City. The company has headquarters at 220 East 42nd Street, 24th Floor, New York, NY 10017, and can be reached by phone at (212) 849-2000 or by email at:

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