With more than 25 years of experience with email list technology, L-Soft frequently publishes white papers to educate the marketplace about email list management and opt-in email marketing as well as the most effective use of our software products.
Summary: This introductory white paper discusses email lists and how to effectively use them to further your organization's goals. It explains what email lists are, how different types of email lists are set up, and most importantly, how to effectively use them and make them work for your organization.
Summary: This white paper provides an introduction to email marketing and guidance on how this effective discipline can benefit your company. Time-tested strategies for developing successful email marketing campaigns and advice on how to get the most value out of your email marketing efforts are also discussed.
Summary: This white paper talks about email deliverability issues. It outlines a series of recommended good practices that promote success in getting your email delivered. These practices are divided into responsibilities of the sender, recipient and service provider.
Summary: This white paper explains the procedures for connecting LISTSERV to your existing database management system (DBMS), which is the fastest and simplest way to get your existing customers' data working with all of the features and benefits of LISTSERV.
Summary: This white paper explains the procedure for moving a LISTSERV installation to a new server without losing existing mailing lists and settings. The steps detailed in this document presume that the operating system and LISTSERV version will remain the same.
Summary: This white paper provides you with a better understanding of how LISTSERV handles bounces and some of the issues involved. It also discusses the LISTSERV tools that you have at your disposal that make bounce handling easier and take much of the burden off the list owner.
Summary: This white paper shows the necessary steps of taking a custom-prepared message and feeding it to an SMTP server by placing it in LISTSERV's outgoing spool directory. This can be useful if there is a third-party application writing mail messages, or if an email client is making unwanted formatting changes to messages.
Summary: This white paper describes how to use A/B-split testing to measure how your subscribers respond to differences in subject line, message or layout and to increase the effectiveness of your email campaigns.
Summary: This white paper describes how to use the Secure Sockets Layer (SSL) to authenticate and encrypt communication between components of a LISTSERV Maestro installation. This is different from using SSL to secure communication between the user and the LISTSERV Maestro User Interface or Administration Hub.
Summary: This white paper describes the team collaboration features that allow any number of users to work on email job components. This multi-user, collaborative team environment can save you time, help you control the final sending authorization and streamline productivity.
Summary: This white paper describes how you can give your subscribers and recipients the freedom to share your newsletters with their friends, family and colleagues by using the Forward-to-a-Friend feature offered by LISTSERV Maestro.
Summary: This white paper explains how to use the ODBC driver plug-in with Microsoft Access database files, allowing LISTSERV Maestro to use an Access databases as a data source. The ODBC driver plug-in is a database plug-in that allows recipient information or drop-in content to be pulled from any ODBC data source.
Summary: This white paper explains how to use LISTSERV Maestro to create and manage accurate "last updated" fields for your subscriber data. This white paper will also show you how to send and customize messages that will allow your subscribers to easily update their data without actually logging into the membership area.
Summary: This white paper uses a musical theme as an analogy to explain how LISTSERV Maestro works. LISTSERV Maestro acts as the conductor - leading, organizing and delivering email. The musicians are the people who take direction from the conductor to produce the messages. The instruments are the different parts of the hardware and software that are used by the musicians to blend all the pieces together to create a "symphony of email."
Summary: This white paper describes how to use recipient data and conditional content to ensure that all recipients get their preferred mail format. The advantage of using conditional content is that it's possible to prepare a single job for recipients who prefer HTML and for those who prefer plain text, saving time and reducing the risk for errors and duplication that may occur when sending separate mailings.