LISTSERV Maestro Feature Checklist

Campaign and Job Management

Show All Full Editions Maestro One
Basic and Advanced User Interface Modes Yes Basic Mode Only
Drag-and-Drop Job Management Yes Yes
Team Collaboration Yes No
Job Due Dates Yes Yes
Job Journal Yes Yes
Automatic Bounce Handling Yes Yes
Anytime Scheduling Yes Yes
Auto-Repeat Jobs Yes No
A/B-Split Testing Yes No
Follow-Up Messaging Yes No

Recipient Definition

Show All Full Editions Maestro One
Internal Recipient Warehouse Yes Yes
External Recipient Database Yes No
Target Groups and List Segmentation Yes Yes
LISTSERV List Compatibility Yes No
Customizable Subscriber Pages Yes Yes
Direct Spreadsheet Import Yes Yes
List Protection Yes Yes
Suppression Lists Yes Yes

Content Development

Show All Full Editions Maestro One
HTML, Text and MIME Support Yes HTML+Text Only
Personalization Yes Yes
Conditional Blocks Yes Yes
HTML Newsletter Templates Yes Yes
Visual HTML Editor Yes Yes
Flexible Image Handling Yes Yes
Message Preview and Testing Yes Yes
Social Media Publishing Yes Yes
Social Media Sharing Yes Yes
Drop-in Content Yes No
System Drop-in Content Yes Yes
Attachment Support Yes Yes
International Character Set Support Yes Yes
Customizable Mail Headers Yes Yes
Easy Compliance with Anti-Spam Regulations Yes Yes

Reporting and Analytics

Show All Full Editions Maestro One
Open-Up Tracking Yes Yes
Click-Through Tracking Yes Yes
Form-Submit Tracking Yes Yes
Forward-to-a-Friend Tracking Yes Yes
Action Tracking Yes No
Social Media Tracking Yes Yes
Four Levels of Tracking Yes Unique Only
Tracking Permission Yes No
Automatically Generated Reports Yes Yes
Click-Rate Visualization Yes Yes
Bounce Reports Yes Yes
Job Comparison Reports Yes Yes
Subscription Reports Yes Yes
Demographic Reports Yes Yes
PDF Reports Yes Yes
Spreadsheet Reports Yes Yes
Statistical Software Compatibility Yes Yes
Web Analysis Software Compatibility Yes Yes

Administration and Security

Show All Full Editions Maestro One
Multiple License Sizes Yes 10,000 msg/month
Integrated Virus Protection Yes Yes
External Database Access Yes No
Flexible Recipient Warehouse Options Yes Internal DB Only
DomainKeys Support Yes Yes
Password-Protected Interface Yes Yes
Access Restriction by IP Address Yes Yes
HTTPS Support Yes Yes
HTTP(S) API With Secured Access Yes Yes
User Interface Customization Yes Yes
System Metrics Yes Yes


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