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LISTSERV at Work L-Soft
Issue 1, 2012
    Highlights of This Issue:

Get a Free Tech Check from
L-Soft Technical Support

LISTSERV Communities as Lifelines:
The Mailys Winners of 2011

Awards: Will Your LISTSERV List
Win The Mailys in 2012?

The Code of Email Marketing:
Respect, Protect, Engage

Dear Subscriber,

In this issue, we spotlight The Mailys Grand Prize Winners of 2011. Among other news, find out about the free Tech Check service that L-Soft offers and be one of the first to see a new LISTSERV Maestro demo. We are also launching a new season of The Mailys, so make sure to nominate your favorite LISTSERV email lists for this year's competition.


View LISTSERV Maestro 5.0 Demo

Did you miss the news about LISTSERV Maestro 5.0? Check out the new demo to see how LISTSERV Maestro can help you engage your subscribers with targeted, intelligence-based email marketing campaigns.

LISTSERV Maestro 5.0 Demo


The Code of Email Marketing:
Respect, Protect, Engage

The Code of Email Marketing

As an opt-in email marketer, it's critical to stay on track and to respect, protect and engage subscribers at every turn. The Code of Email Marketing provides a set of simple yet essential best practices to keep your relationship with your subscribers – the very heart of email marketing – in perfect view at all times.


L-Soft: All Grown Up

Commemorative Pin

In 2012, L-Soft enters its 18th year of serving customers worldwide with opt-in email list management software and email marketing solutions powered by LISTSERV®.

Thank you for being an L-Soft customer and friend. And remember, L-Soft is always looking for customer stories. If you have a short testimonial, story or even a photo describing your work with L-Soft's solutions to share, you will receive a limited-edition LISTSERV 25th Anniversary commemorative pin.


Contact L-Soft

L-Soft international, Inc.
8100 Corporate Drive, Suite 350
Landover, MD 20785-2231

L-Soft Sweden AB
Rosenlundsgatan 52, 2tr
118 63 Stockholm



+46 (0)8-50709900

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Get a Free Tech Check from L-Soft Technical Support

New Support Service Ensures Your LISTSERV or LISTSERV Maestro Solutions are Configured for Optimal Performance

By L-Soft Staff

L-Soft Tech Check

Did your LISTSERV or LISTSERV Maestro site have its check-up yet? L-Soft offers a new complimentary annual Tech Check for customers with current maintenance and support. Your Tech Check is a great way to be certain that you are using email best practices, the latest version of the software and that all your systems are configured for optimal performance.


LISTSERV Communities as Lifelines:
Spotlight on The Mailys Grand Prize Winners of 2011

The Two Winning Email Lists in L-Soft's LISTSERV Choice Awards – The Mailys – Help People with Cancer, Homeless Dogs

The Mailys Grand Prize Winners of 2011

By L-Soft Staff

Delivering life-changing and even life-saving information to thousands of people are all in a day's work for the LISTSERV email communities that won the 2011 LISTSERV Choice Awards – The Mailys. L-Soft honors the powerful efforts and profound results of The Kidney Cancer Online Support Group (KIDNEY-ONC) and BELG-L, a community of Belgian Shepherd owners, naming each email list as a grand prize winner in its global competition.


Founded in 1997, KIDNEY-ONC is one of more than 100 LISTSERV email lists hosted by the Association of Cancer Online Resources (ACOR) and connects some 2000 subscribers in more than a dozen countries, spanning patients with kidney cancer and their caregivers, researchers and healthcare providers, including top kidney cancer experts. The list is a key contributor to the body of knowledge on the disease and the e-patient movement.


BELG-L began in 1995 and currently has some 1400 subscribers representing 16 countries. The list continues to grow, with 150 new subscribers since 2010. Serving as an information network for the worldwide Belgian Shepherd owner community, topics include anything related to the four-variety dog breed.


What does it take to have a top-notch opt-in email community? Libbye Miller and Robin Martinez, the respective list owners of BELG-L and KIDNEY-ONC, share some insights and best practices for subscriber impact and overall success.


Will Your LISTSERV Email List Win The Mailys in 2012?

New Award Year Now Open for Nominations

By L-Soft Staff

LISTSERV Choice Awards 2012

The LISTSERV Choice Awards competition for 2012, also known as "The Mailys", is now open for your nominations. Nominate a LISTSERV or LISTSERV Maestro list for your chance to be a grand prize winner. Everyone who nominates a new list and submits a valid, completed nomination form to L-Soft will receive an L-Soft promotional item as a thank you. The first nominator for a list will receive an additional limited-edition LISTSERV 25th anniversary pin. The always exciting public voting phase will begin as soon as the first nominations have been received.




Q: How can I prevent users from unsubscribing from my LISTSERV list?

Answer by Liam Kelly
Senior Consulting Analyst, L-Soft

By design, LISTSERV makes it as easy as possible for subscribers to leave a LISTSERV list. In previous tech tips, we have discussed how to add one-click unsubscribe links to list messages (Issue 4, 2005). Starting with LISTSERV 16.0, LISTSERV does this by default for new lists. But what if we want to prevent users from actually leaving a LISTSERV list? This tech tip discusses how (and why) to accomplish this.


Tech Tip: LISTSERV Maestro

LISTSERV Maestro Tech Tip

Q: How do I use the click-and-fill HTML newsletter templates in LISTSERV Maestro 5.0?

Answer by Ben Parker
Chief Corporate Consultant, L-Soft

With the release of LISTSERV Maestro 5.0 in December, the process of editing the placeholder values of click-and-fill HTML newsletter templates has been greatly simplified. The new user interface combines logically related placeholders into repeated field groups, making it much easier to work with templates with a complex structure.


© L-Soft 2012. All Rights Reserved.