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LISTSERV at Work L-Soft
Issue 1, 2011
    Highlights of This Issue:

LISTSERV Choice Awards 2010 Winner

Tips and Trends 2011:
Getting Seen on Any Screen

LISTSERV Choice Awards 2011
Now Open for Nominations

Celebrating the 25th Anniversary
of LISTSERV in 2011

Dear Subscriber,

Welcome to the first LISTSERV at Work issue of 2011 – a landmark year as LISTSERV celebrates its 25th anniversary. This newsletter spotlights RESADM-L, the Grand Prize Winner of the 2010 LISTSERV Choice Awards, also known as "The Mailys." Check out the RESADM-L case study to see the amazing results that profession-based email communities can achieve. We are also kicking off a new season of the LISTSERV Choice Awards, so make sure to nominate your favorite email list for this year's competition. In this issue, you can also learn more about designing email marketing campaigns for mobile phones, a rapidly growing market.


New Year ... Old LISTSERV Version?

Are you running the latest version of LISTSERV? If you haven't upgraded yet, now is the time. Join the many L-Soft customers who have been getting superb results and increased usability and flexibility since they upgraded.

Not yet running LISTSERV 16.0? Be sure to check out the "Sweet 16" features available only in the current software version. Upgrade to LISTSERV 16.0 today, and enjoy all the benefits that you have been missing. And remember that upgrading is free for customers with current maintenance and support contracts.

LISTSERV 16.0 Benefits


Kayvu Beta Testing Open

L-Soft is inviting small- and mid-sized organizations to participate in a free beta test of Kayvu, a new hosted email marketing service. The Kayvu interface was designed to provide step-by-step support for beginners on the path to becoming professional email marketers. Take a test drive today and sign up for the beta test. Setting up an account only takes a few minutes of your time.

Kayvu Beta Test


Did you miss the Pyre of Spam?

See and hear what is most likely the first email aria ever, inspired by Verdi's Aida, on L-Soft's YouTube channel.

Permission Man Performs Pyre of Spam


LISTSERV at Work - Quickpoll

Do you use a mobile or smart phone to read your email?


About LISTSERV at Work

LISTSERV at Work is L-Soft's customer newsletter. Published quarterly, LISTSERV at Work keeps customers and the L-Soft community up-to-date with the company's latest developments. Each newsletter contains the latest LISTSERV product and industry news, as well as opinions, guidelines and tech tips.


Contact L-Soft

L-Soft international, Inc.
8100 Corporate Drive, Suite 350
Landover, MD 20785-2231



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RESADM-L: LISTSERV Choice Awards 2010 Winner

LISTSERV Choice Awards 2010 Winner: RESADM-L

By L-Soft Staff

In 1993, before the Internet became mainstream, there were 20 people who wanted to come together to "talk shop" and share support about their work as research administrators. The result was the Research Administration Discussion List (RESADM-L), run on L-Soft's LISTSERV email list software. Founded as a community for research administrators to discuss and decipher the complexities of applying for and administering government-funded research grants, today RESADM-L brings together about 3,000 professionals in this specialized and highly challenging field.

With a membership that includes research administrators and staff from universities, hospitals, and government and non-profit research labs, RESADM-L is sponsored by the New York state non-profit, Health Research, Inc. (HRI) that founded it in 1993.


Tips and Trends 2011: Getting Seen on Any Screen

By Teresia Sjödin
Communication Designer, L-Soft

Getting Seen on Any Screen

The web experience is, without a doubt, increasingly extending beyond personal computers to mobile devices such as smart phones and tablet computers. In the year ahead, email marketing will take an essential role in an environment where more and more potential customers are reading their email.

Not only is it time to consider how websites can be best developed to meet the needs of users who are navigating with their fingertips but future email design will also be influenced more by mobile devices, and the gap between computer email and mobile email will continue to close. As this arena grows, small businesses are starting – or will need to start – designing email marketing campaigns for mobile phones.


LISTSERV Choice Awards 2011 Open for Nominations

By L-Soft Staff

LISTSERV Choice Awards 2011

A new season of the LISTSERV Choice Awards, also known as "The Mailys" is now open for nominations. Nominating a LISTSERV list or LISTSERV Maestro email marketing campaign is easier than ever. Everyone who nominates a new list and submits a valid, completed nomination form to L-Soft, with a postal mailing address, will receive an L-Soft promotional item of their choice, including t-shirts and tote bags.

The always-exciting public voting phase will commence as soon as the first nominations have been received.


Celebrating the 25th Anniversary of LISTSERV in 2011

By L-Soft Staff

LISTSERV 25th Anniversary

This is a landmark year for L-Soft staff and the LISTSERV community worldwide as LISTSERV turns 25. Originally created in 1986 by Eric Thomas, then an engineering student in Paris, now the Founder and CEO of L-Soft, LISTSERV was the first program to automate email list management, launching the permission email list communication industry.

Calls for your LISTSERV stories, special anniversary prize giveaways and many more opportunities are in the works, leading up to the official anniversary date, June 23, 2011. To receive up-to-the-minute updates about upcoming anniversary activities, bookmark or subscribe to EmailBits, L-Soft's new microblog list. Meanwhile, travel through a quarter-century of LISTSERV with the new timeline.




Q: What are some time-saving hints and tips that everyday LISTSERV site administrators and list owners may not know?

Answer by Ben Parker
Chief Corporate Consultant, L-Soft

This tech tip will be a collection of some time- and labor-saving hints and tips for LISTSERV site administrators and list owners, including how to perform mass edits on list headers, speed up the list creation process, and how to smoothly test various list header settings for their effect.


Tech Tip: LISTSERV Maestro

LISTSERV Maestro Tech Tip

Q: How can I use LDAP and Dynamic Query Lists with LISTSERV Maestro?

Answer by Ben Parker
Chief Corporate Consultant, L-Soft

With version 16.0 and later, LISTSERV can connect to an LDAP directory either to authenticate user logins or to return results for Dynamic Query Lists (lists of addresses to be mailed to, resulting from a real-time LDAP query). LISTSERV Maestro can also make use of this Dynamic Query process for doing mailings. LISTSERV Maestro passes the query to LISTSERV, which in turn passes the query to LDAP. Results are returned to LISTSERV, and the mailing is sent out.


© L-Soft 2011. All Rights Reserved.