L-Soft's LISTSERV® Maestro Email Marketing Software Released Today for Mac OS X

Solution Provides Powerful Yet Easy Opt-in Email Campaign Management, Tracking and Reporting


Bethesda, MD (September 8, 2005) – L-Soft, a leading provider of email list management software since 1994, announced today the release of LISTSERV® Maestro for Mac OS X. Now businesses and organizations that prefer the Mac operating system can employ LISTSERV Maestro to manage as well as measure, track and report the results of their email communication initiatives using the software's simple, yet powerful Web interface. LISTSERV Maestro for Mac OS X provides the same reliability and functionality available on Linux and other Unix systems.

"Building on the introduction of LISTSERV for Mac OS X in August, L-Soft is pleased to now provide the Mac market with the option of choosing the additional power, functionality and ease of use in LISTSERV Maestro. With a minimal learning curve, email communicators and marketers can use LISTSERV Maestro to create and send personalized email messages that truly engage their audience through tailored content based on the individual subscribers' preferences," said Eric Thomas, L-Soft CEO and founder and creator of LISTSERV, the product that launched the email list management industry in 1986.

For example, with LISTSERV Maestro, a travel company can send email offers based on the subscriber's city of residence, preferred type of holiday and destinations the subscriber had previously explored by clicking on links in the company's e-newsletter. As a result, the messages are far more likely to resonate with subscribers and, ultimately, to bring better results.

L-Soft is one of the first software solution providers to offer Mac-compatible solutions for sophisticated, personalized opt-in email list management, measurement and reporting. With today's release, the entire LISTSERV® product line is now available for the Macintosh.

In addition to creating customized messages and follow-up communication based on individual subscribers' preferences and clicks on links, LISTSERV Maestro's workflow-oriented graphical interface guides users through each step of the process – from message creation to response evaluation and analysis. And unlike its competitors, LISTSERV Maestro supports four options for open-up and click-through tracking, including blind, anonymous, unique and personal, collecting a different degree of personally identifiable information about recipients. This data, which is key to tailoring follow-up communications, can then be easily converted into real-time tracking reports as well as imported into third-party statistical or spreadsheet software packages.

LISTSERV and LISTSERV Maestro are also available for the Windows and Unix (Linux and Solaris) operating systems.

As a special offer for Mac users, through October 2005, L-Soft will provide everyone who orders LISTSERV for Mac OS X with maintenance a limited license of LISTSERV Maestro for Mac OS X.

For additional product information, visit:
http://www.lsoft.com/products/maestro.asp

To download LISTSERV Maestro for Mac OS X, visit:
http://www.lsoft.com/download/maestro.asp

About L-Soft

L-Soft, which was incorporated in 1994, offers email list and opt-in email marketing software and outsourcing services for managing email newsletters, discussion groups and marketing campaigns. Recognized in 2004 as one of Maryland's top 50 fastest growing technology companies by Deloitte & Touche, L-Soft's products deliver about 30 million messages a day to more than 110 million list subscriptions.

L-Soft Press Contact

Susan Brown Faghani
1-301-789-9292
pressinfo@lsoft.com




LISTSERV is a registered trademark licensed to L-Soft international, Inc.
All other trademarks, both marked and unmarked, are the property of their respective owners.
See Guidelines for Proper Usage of the LISTSERV Trademark for more details.

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